Using media in your social posts is important if you want to get sales conversions. People are more likely to make the decision to buy when they see a picture or watch a video. More often, people don’t read the text social posts when they pass by your profile page. But, if you put a picture, it can quickly process in their head and they can be immediately interested in it if it is what they are looking for.
Types of Visual Content
You can include real images of the landscape or other sceneries you capture with your digital camera. You can also post photos of your product in different views. It will also be great to post behind the scene photos, for example, employees in the office so that people know you have a physical office. When you include an image in the social post, make sure it is big enough for people to see the details.
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The image should be high resolution. If it is a blur, people will be offset and it can also give a bad impression to the company image. Every social network has a guideline on the appropriate image size to use. You should adjust your image to the recommended size so that you will see an increased follower.
One thing to keep in mind is that don’t keep putting selfies of yourself. People will get irritated when they keep seeing selfies of you appearing on their profile. People will want to avoid your profile if they feel you are vain. After all, social media is about the audience. Therefore, you should be putting pictures that show other people’s faces, for example, if you are a restaurant offering a promo, show photo of your customers dining in.
Graphics tutorials are great for providing instruction on how to do something. It is a single image compiled from several steps by step images. With a graphics tutorial, you can provide tips about your product, for example, list the different ways to use your product. It is easier to see the instruction on a single tutorial picture than posting the steps as an individual picture.
GIFs (Graphics Interchange Format)GIF is a loop video that lasts for a few seconds. GIF video is a powerful tool for increasing your brand awareness on the social network. Many brands like to use GIF to create a sense of humour while promoting their brands.
The meme is a photo with a motto on it that stir up people to take action. On Meme, people also usually put the hashtag. You must tweet a line of text that is in conjunction with the meme you post. To create a meme, you must seize a current factor.
For example, if a celebrity tweet about something nice on your brand, you can retweet the line of text putting a quote by the original poster and attaching a meme below. Meme often gets retweet so you can expect it will attract a lot of relevant referral traffic. As a starter, you can use online social media image designer tool to design your promo image to post on your social media. These tools are easy to use to create memes that are highly shareable.
Slideshow presentation is great for sharing information with the public in a concise format. Slideshare is a popular platform where you can post your slideshow for free to get high exposure. Many companies now like to use a slideshow to promote their products. You can learn how to make a slideshow easily by reading the slideshow tutorial in the knowledge base of the software site.
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To create a slideshow, you simply pick the best photos and then arrange them in a video editor. With a video editor, you can perform almost all types of basic editing such as cropping, add heading and annotation, and put background music. When making a slideshow, you should keep it short to 2 minutes.
You can share a screenshot when you want to resolve a problem with your product. On screenshots, you can add some text to explain something. You can easily capture a screenshot by pressing a print screen key on the keyboard. You can crop away the unwanted parts or make other edits on your screenshot by using an image editor software.
Infographics offer an easy visual format to present complex information. Infographics can help you to get more traffic than text. You can process information faster when glancing through the infographic compared to spending time to read the text. If you don’t know how to make an infographic, just repin an infographic created by someone else.
On Pinterest, almost 80% of the activities come from repinning someone else’s images. So, repinning an infographic created by someone else can also drive traffic and conversions for your products.
You can also draw comic to send out a marketing message. This strategy is being used by an increasing number of companies to spread a positive image associated with their brands. If you don’t know how to draw, you can hire an illustrator. You can also use comic artwork from online illustration resources.
Sharing download link to free books is one way to let people know about your brand. When designing an e-book, always keep the cover design same as the colour of your brand. You will want to make your e-book short to a few pages as people can lose their interest in reading if it has too many pages. You can outsource the e-book content and cover page design to service.
- It is important that you maintain a consistent visual identity if you are posting on multiple platforms. This will allow your customers to easily associate the images with your brand. They will know that you have established a presence on multiple platforms. To make your brand stand out, you must design the logo of your brand carefully as the color theme of the pictures will depend on your logo theme. Your brand has a greater influence on the audience when you keep using the same visual identity on the images that are posted.
- If you want reactions to your post, you can invite your followers to share their own photos. The photos can be photos of your products or something that is relevant.
- You can create a publication calendar where you plan when to publish on different social networks. To save time in posting, you can use a service like Postchron to automatically post on the various social network.