Instagram is an exciting and growing channel that enables individuals and businesses to expand their brand. It is a photo-sharing mobile app which was launched in 2010 as a freebie app. There were more upcoming apps like Instagram, but this app tends to grow exponentially.
Businesses are now using Instagram to recruit employees, delight customers, generate new business ideas and also showcase your product and company culture. Unless you are an artist or a prominent person, it is tough to get a significant following on Instagram without putting in some efforts.
For an average person, growing your following may take a long time, and one needs to give it all the attention it requires. Fortunately, there are some things one can do to collect at least 1000 followers for your professional or personal Instagram account. All you need to do is know how and where to invest to get the number of followers you need. Here are some of the things that one can do to get followers on Instagram;
- 1 10 Ways to Increase Instagram Followers
- 1.1 Build and design your profile
- 1.2 Use the right hashtags
- 1.3 Assign a content creator
- 1.4 Get your competitors followers
- 1.5 Make use of the right filters
- 1.6 Use sponsored posts and products
- 1.7 Post on your account
- 1.8 Plan your stories into a highlight
- 1.9 Interact with both your followers and other users
- 1.10 Entice your followers by giving them giveaways
10 Ways to Increase Instagram Followers
Build and design your profile
The first thing for one to do to get more Instagram followers is by customizing his or her Instagram account. Ensure that your profile looks good because it tells your followers who you are and this provides them a reason to follow you. Start by creating a username that can be easily searched and recognized primarily if it is a business account. Using a more straightforward username makes it easy for people to look for you and find you.
After creating a recognizable username, make your profile public. Making it public will allow other users, who are not following you, check your profile and see what your personality or business is all about. To make your profile public to other users go to
On your profile picture, add a link to your bio to make it easier for other followers to go straight from your Instagram account to your website if they want to.
Your primary role on Instagram is to engage your current audience while still growing your following. The first thing that everyone does on Instagram is post new, exciting and engaging photos which will satisfy your audience. But, you need to grow your account by using the right hashtags. Ensure that when you post a picture, you hashtag it because it is imperative. Using the proper hashtags makes it easier for people to find your photos.
Use the most relevant hashtag by doing appropriate research to ensure that your hashtags describe both your brand and the Instagram searches. The hashtags you will use should be from the famous local specific hashtags which are related to your brand. Popular tags make your account get new followers because they can quickly search and find your brand on Instagram. When another search for other hashtags related to yours, they may look into your account, and if they like what they see then they will follow you.
Assign a content creator
There are people whose job is to manage social media accounts for others. Just as there should be a person managing your social media accounts, there should also be a person operating your Instagram account. Choose a person who has highly interacted using Instagram and therefore gets what goes on that platform. In case you are managing a company Instagram account ensure that there are rules set when one wants anything posted.
Most companies have a document which informs people on how to request a post when to post and the value of posting on your Instagram account. This helps to ensure that the company stays relevant and people do not take advantage to post meaningless things. Whatever you want to be displayed must go to the content manager for followers on Instagram it is essential to designate a content creator.
Get your competitors followers
One of the best ways to gain more followers on Instagram is by finding and attracting your competitor followers. This means that people are looking for what you are selling from your competitor and therefore getting them to follow you will increase your following. So how do you get your competitors follower? The first thing is to engage with them, and there are several ways in which this can be done. The more effort you put in engaging with these followers, the higher the chances of getting them from your competitors.
There are three main types of engagement on Instagram, and they include; following a user, like a photo and a comment on a picture. People are enticed by people following, liking or commenting on their, and this will create a relationship which will lead to them following you. Some businessmen and women use automation to get followers which is against the Instagram terms of service.
Make use of the right filters
Using any of the preferred filters on Instagram can have an impact on your account. This because on Instagram, a picture’s quality matters more and it is so hard for the audience to forgive someone for posting a bad photo. You don’t have to take photography classes; instead you should use the filters provided. Instagram has some necessary editing capabilities which are not adequate to make a picture look great at times. Before posting a picture on your Instagram account ensure that you make use of the filters provided to make your images look more appealing to attract new followers.
Use sponsored posts and products
If you want to make your account high, then you must be ready to go an extra mile to make the impact. To gain more followers, one needs to take advantage of the influencer marketing on Instagram which exposes your brand to a broader market. So how will you achieve that? First of all, you need to know that unlike the other tips this one is not free of charge, you must pay for influencer marketing. Find large accounts in your niche this means those accounts that share the same brand. Contact the marketers and ask for their sponsored post pricing which mainly ranges between 20 and 25 dollars depending on the following size.
In case you are using your Instagram account for business purposes, the marketers will review the products you are selling. They will give positive remarks which will entice other followers to buy. Your image should not be of advertising but that of engaging new clients. Look for those influencer’s with a high engagement rate and not those who have a considerable following. High engagement means that the influencer’s get along with other people nicely and they trust what he or she says.
Post on your account
Once you have created and designed your profile, have a content developer and know a little about picture filters it is now time to start posting pictures on your account. It is very crucial for one to have great post up on your account because it will show what you are doing and your brand. When people visit your account, they will see a full screen of photos so they will have an idea of how you post pictures regularly. To start posting photographs, you will need to have a plan because you have an aim of getting more people to follow you. Download a social media content calendar template and start planning your Instagram posts. Also, ensure that you always have a backlog of photos for those times when you are not available. Another thing to consider is your posting schedule.
Ensure that when you post you are targeting a specific audience in a different zone. Therefore it is essential to keep your target persona in mind when you start planning out your posting schedule. Use optimization tools to get a detailed analysis of your posting history and the engagements made. This report will help you know the best time of the day to post your pictures and when to interact with other users. Some people have been using social media scheduling tool to plan when the post will be published automatically for your audience to see and for you to interact with them. Account managers can also get some insight into the followers’ section from the Instagram analytics for a business account at no cost. This is a great way to gain more Instagram followers for free.
Plan your stories into a highlight
Instagram developers have given you a way to get more followers on Instagram for free. When a potential follower looks into your profile, you usually don’t have enough time to convince them to follow you. One way to assure a new follower to follow you is by using the highlight feature. The highlight feature is mainly found on your profile and helps to organize your Instagram stories in a way that communicates to your audience explaining to them what your account is about. Highlights are used to give your posting a second life because stories on Instagram expire after 24 hours.
The highlight will entice your audience making them eager for the next stories to be posted. One should use story highlight to promote their products using swipe up links, explaining your products through pictures and videos, organize your Instagram stories into themes and finally create trailers that show what your account is about. The use of this feature will generate traffic on your account as your audience will have a clear view what you are trying to communicate and they will end up following you. Creating juicy Instagram stories will attract more followers to your account.
Interact with both your followers and other users
Instagram is a great platform where one can get involved to find people who post pictures that interest you. It creates a community where people follow each other and interact with the content shared by these people. Posting compelling photographs and interacting with other internet users is a natural way of drawing attention to your Instagram account. These postings help you communicate and get inspired by other content which is posted by other people. One of the advantages of the following someone is that they will get a notification that you want to follow them and before accepting your request they will check your account profile to see who you are and what you are posting about.
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This is the reason why you should have some great posting before you start following other people. Following someone else also means that you will get the chance to see their recent postings on your newsfeed and you can decide to like and interact with that Instagram user. As you grow your following, ensure that you celebrate and appreciate your followers by responding to their comments and following their posts. This will help you gain more followers on Instagram.
Entice your followers by giving them giveaways
One way to gain more Instagram followers is posting pictures that are enticing and allowing your audience to follow and tag other users to your post. Not only do these comments contribute to your post but each tag brings a new audience to your following. If a person is regularly tagged on your feedback and he or she likes them, he may decide to follow you so that they can get all your postings. One way to encourage this is by posting relatable content which asks you to tag your friend. Asking your audience to tag their fellow friends is giving a gateway because it helps them to tag and follow your account. Ensure that in a day you post on running a giveaway so that you can encourage more followers to visit your account and follow you. This will increase the number of followers on your Instagram account.
These are some of the great ways in which one can attract more followers to his or her Instagram account. The most successful strategy to win followers in social media is to post compelling content and engages with your audience. If you focus on engagement be sure to get more and more followers who can lead to a source of revenue.