The technology for video production has improved a lot and many people can now produce professional videos at home by using simple tools. Because it is easy to produce these videos, many people have decided to start their own business and save money on advertising by producing their own videos. Research shows that including a video in the online presentation can increase the conversation rate by up to 80%. Most users who watch a video will end up buying the product. The following are the top 8 trends in video production.
Top 8 Trends in Video Production
Cinemagraph refers to animation in the photo that looks like a short movie clip. It only lasts for a short while from 3 – 10 seconds. Many people like to loop the same scene over and over again to increase the length of the clip. High-quality cinemagraphs have a resolution of 4K to 6K.
You can save your cinemagraph video in formats like H.264, and H.265. Many people like to use cinemagraph as a way to express their creativity and leverage it for their online business at the same time. Cinemagraphs are suitable for use in the newsletter, social media, and landing pages.
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Aerial videography offers breathtaking video of buildings and landscape. You can make use of aerial videography to showcase the office building of your corporation or your product. Flying a drone is the easiest way to capture an aerial video.
A drone is affordable for small businesses and its camera is steady and not easily fall when you are flying it. Stats show that there is an increasing number of people buying drones which means that it is a trend for people to use a drone to capture aerial video.
360 Degree Virtual Reality Video
360-degree virtual reality video is great for making entertainment videos. It is frequently used when people want to make a video under the sea, or spaceship travelling across space, or a pilot flying a plane in the sky. 360-degree video would cost thousands to produce in the past. However, due to increasing demands, many affordable 360 degree cameras are now available.
After recording the 360 videos, you can import it into a video editing software like Movavi Video Editor. You can add the 360 videos in the timeline with the Add Media Files button.
The scissor tool allows you to trim unimportant parts of the video so that only the most important highlights remain. You can add multiple video tracks to the timeline to merge them with the first video file. In the transitions tab, you can add transition by dragging it into the grey space in between the 2 clips. In the Titles tab, you can drag titles onto the clip to add some text that helps viewers understand what the video is about.
You can also convert high resolution 360 image to video with the video editor. You simply load it into the timeline and press the export button to save it in a video format like MP4.
4K offers a high picture quality of 4,000 pixels in video production. It is better than HD which has a resolution of 1920×1080 pixels. With 4K technology, you can capture a lot of small details in the subject that you are shooting. It is also easier to edit a 4K video. For example, you can use a video editor to zoom in on a 4K video without causing the video quality to drop.
Another benefit is that you can effectively stabilize a 4K video that appears shaky through the image stabilization tool in the video editor. Many modern cameras and TV offer support for 4K videos. Video streaming sites like YouTube and Vimeo offers the facility for the users to upload the 4K videos fast.
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Shoppable video is a video that includes a call to action to encourage the consumer to make an immediate purchase. The call to action can be a screen that is swipe-able which takes the consumer to the checkout page. It could also be a button or a signup form. Before creating a shoppable video, you must first determine the audience and come up with a message that can reach them effectively to make them buy your products.
You can test different hypothesis and record the results so that you know what adjustment to make to get the best result in your shoppable video.
GoPro cameras are wearable action cameras that allow you to capture excitement moment when you are moving a lot. You don’t necessarily have to be doing a high-risk sport like bungee jump to use GoPro camera. You can use it on any activity that you consider extreme such as back-flipping. The benefit of using GoPro camera is that it offers a lot of settings on lighting, resolutions and frame rate.
They are becoming increasingly popular on social media especially on videos about outdoor activities. If your product is related to sports, you should invest in a GoPro camera and use it to film action video advertisement.
Live Streaming Video
Live streaming video allows you to interact with your consumer in real time. Many videos don’t convert well because they do not put enough trust in the consumers. Live video is a raw video that is not trimmed or filtered in any way which can change the way how consumer looks at the product. You can live stream your video on multiple social media platforms to maximize the ROI.
You can make a live stream video about an interview with a special guest, showcasing behind the scenes studio, or a video that teaches people how to do something. The type of video you make will depend on the goal that you want to achieve. For example, if you want to sell a product, you can make an instructional video that teaches people how to use the product to do different stuff.
You can ask your audience to share the video or include the link in the landing page to increase conversion.
Co-creation is a video that is created by the customer who tells his experience of using the product. The company collect the video testimonials from the customers and merge them into a single video so it is called a co-creation video. It is a way for companies to encourage consumers to buy their products.
Many sports clubs use this technique in their video marketing campaign. The increase in this video trend is caused by the increasing use of smartphones that have built-in video cameras.