Instagram is much more than just a photo sharing mobile application. Gone are those days when people used to share pixelated photos of their trips to foreign place. Nowadays, people click their food on table first and eat second. They will then tag their friends and location of the place/restaurant and add it to their story or share it as a post.
Instagram has now evolved from a mere social platform to a significantly important tool that is meant to build brand awareness, engage people/customers and increase the sales.
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Travel for Instagram:
Nowadays people are planning their travel itinerary on the basis of the places which are best for taking those Instagram friendly photos. And due to the new feature of Instagram story, people are now always ready to post. This feature is especially famous among the bloggers and influencers as they want to stay ahead of their competitors and hence they keep adding new photos to their Instagram page to increase the engagement and brand recall value.
Tips to make the best travel story on Instagram:
Play with shadow and light:
Make the best use of flying moments. You might pass through a beautiful landscape or a sunset view in the evening time. Or you might like taking pictures while you are on the go. Capture these moments and try adjusting the lights and shadows by increasing or decreasing it.
In the process of editing your pictures, please try to avoid heavy editing as you will lose the authenticity of your image. Or you can also use Instagram filters if you are in a hurry to post before your friend. The key to making a beautiful picture is by brightening the shadow and darkening the highlights. Follow this trick and your Instagram story will grab more attention.
Choose a perspective:
Once you are done with the photography part, tag the location of the art and add relatable hashtags to increase its visibility. In this way, not only your post would be seen by many people, but it will also increase your followers base on Instagram.
Capture the locals:
What can be the best way to lure your Instagram followers than capturing and posting the pictures of the local culture, inhabitants, markets, streets, lanes, folk dance, regional attire and daily work or workers of the place you are visiting. In this way, your Instagram story will turn into a photo story with a narrative of its own.
You can then tag these locations with nice captions and quotations said by the local inhabitants. Your audience will not only engage with your post/story, but they will also start expecting more from your page and they will always be on a look out for your posts. You will start generating dedicated Instagram followers for your Instagram page.
Try Aerial shots:
Nature is full of significant and alluring patterns that enhance the way you see at a photograph. Find many stunning variations and changes in the landscapes, when you will choose to take an aerial shot of a place. You can try this mode of photographs while you are in a resort or in a hilltop hotel.
This kind of shot helps you in widening the horizon and capture the play of colours nature has to display. Instagram users and your Instagram followers would like the extra effort you have put to make them admire nature in its full display. In this way, people will start seeing your effort and would share your work among their networks for you to grow exponentially and to keep up the good work.
Add life to the landscapes:
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In this way, your audience will notice the effort you have put there on display. Try tagging these locations, so that a tourist or a traveller can find that specific location easily. By doing this, you are not only helping the travellers community but you are also making your Instagram page more authentic and meaningful. People will start recommending your posts among their network and your Instagram page will grow.
Capturing portraits is one of the most beautiful ways to capture the essence of the place. You can choose the black and white mode as it works well in almost every situation. Capture a different kind of expressions and mood of the inhabitants and if possible, you can also start adding their stories in the caption.
People will start engaging with your posts or stories in a more connected and meaningful way. You can find many inspirations to add stories to the portraits by following pages like Humans of New York and similar pages.
Though travel stories bring cherish memories to your photos, you mustn’t stop this process of adding pictures on your Instagram page consistently. As the lesser, you will post, the number of Instagram followers you will be losing quickly. It is not necessary every time to start adding great photos to your Instagram story/ post only when you go out of the station.
As there are also attractive spots in your native city which are hidden from many. Try finding these places in your town and start posting them on your Instagram page to maintain the consistency. In this way, you will keep your followers base intact and new followers will keep following your page to expect something new every time and every day.